Eine Meldung des britischen Großfilialisten TESCO vom 6.9.2006:
http://www.tescocorporate.com/page.aspx?pointerid=15AF9BE6575A436B9564A19FD080700F[*QUOTE*]
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Press releases
06/09/2006 -
UK IS UNHEALTHY - SAY CHILDREN AROUNDMonday 4th September 2006: The findings of a global survey released today
involving 3,500 children from ten different countries, and representing
every continent, reveal the UK is viewed by international kids as one of
the least healthy nations in the world.
The Tesco Sport Report, commissioned to mark the second year of Tesco
Sport for Schools and Clubs, ranks the UK seventh out of ten in a ‘healthy
image’ league table in the study which examines sport & health behaviour
and perceptions amongst children around the world
Global Ranking of Perceived Health
...... Country
1 Australia
2 China
3 Germany
4 USA
5 Japan
6 Brazil
7 UK8 Russia
9 India
10 South Africa
The majority of overseas countries ranked the UK ‘low’, when asked which
nation was, in their eyes, the healthiest.
Australia has the strongest international image, and intriguingly, every
country voted themselves the No.1 except for UK children, who also opted
for Australia.
Olympic interest in the UK fails to leave the starting blocks
The Tesco Sport Report also found that children’s enthusiasm for
competitive sport is at an all time low with less than a third of British
kids, that’s around 2.4 million children, showing any interest in the 2012
Olympics.
And one in five children aged between seven and 16 couldn’t care less
about the Games, which is being used by the Government as a focus for
regeneration of sport among children and teenagers.
In sharp contrast, the study found that kids across the rest of the world
are far more excited by the prospect of watching the greatest sporting
event when it is hosted in London.
More than two thirds (69 per cent) of kids in China (1st), 68 per cent in
India (2nd) and 44 per cent in Germany (3rd) say they have a strong
interest in the event.
British kids - laziest in the world?
The average British child now spends the equivalent of half a year
watching TV or playing computer games between the ages of seven and 16.
Australian children are surprisingly the most inactive, spending 10 hours
a week relaxing in front of a screen. But UK kids are not far behind
spending 9.4 hours glued to a console or TV screen each week - more than
children in all the other locations interviewed across USA, Germany,
India, China, Russia and Japan.
In the nine years between seven and 16 it means the average British child
will spend 4,399 hours watching the TV or playing on a console – which
works out at a massive 183 days.
Sport – the global stress reliever
Globally children are using sport to relieve stress, with over a quarter
of all children in the UK playing sport for this reason; a figure which
rises to almost half (46.9 per cent) amongst 15-16 year olds. Over half of
all children in China (53.4 per cent), India (55.7 per cent) and Germany
(55.8 per cent) also admit to playing sport to ‘de-stress’.
Given recent Government health warnings, ‘to lose weight’ was the lowest
motivator for kids to play sport across the globe, with 16 per cent in the
UK agreeing. Germany voted most for this, with one in five children.
Swimming 1 Football 0
The Tesco Sport Report also revealed that swimming gives football a
kicking and is surprisingly voted number one favourite sport in nine out
of the ten countries, except India, where cricket is the nation’s
favourite. Football is overall number two worldwide.
In spite of some of the more negative findings of the report, the much
more positive news is that 94 per cent of UK kids actually enjoy taking
part in sport, mainly for the enjoyment. Most of it (89 per cent) is
played in school – as it is in every other country.
Sir Terry Leahy, Chief Executive of Tesco said: “The report throws up some
surprising findings, both positive and negative, but one common theme
emerges; that sport is a global ‘language’ which unites and excites
youngsters, more strongly than anything else. This gives me real optimism
for the future, especially if we can help with such initiatives as Sport
for Schools & Clubs which really can make steps towards improving the
fitness of future generations.”
Tesco Sport for Schools & Clubs is the UK’s biggest sports voucher
collection scheme, and has just launched for a second year in 2006. In
2005, an incredible 32,000 schools and clubs signed up to the initiative,
receiving over £11.6 million worth of sporting equipment and professional
coaching sessions – that’s enough to provide every year seven pupil with a
Slazenger Smash tennis racket and six tennis balls, or a size 4 Mitre
football for every schoolgirl aged five – nine years old.
-ends-
Notes to editors:
The product catalogue has been extended to include swimming, match
standard equipment, an extended range of PE essentials and ‘inclusive
equipment’, so children of all abilities can join in together
Methodology:
Tesco commissioned a series of research programmes in every continent
around the world during July and August 2006, comprising:
1,000 children aged 7-16 in the UK
surveyed on-line by specialist
independent market research panel REAL Youth
400 children aged 7-16 in Russia, China, India, Germany, USA and Australia
surveyed on-line by independent market research company Ciao
500 children aged 7-15 in South Africa
surveyed on-line by specialist
independent market research company Youth Dynamix
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Das Interessante an einer Studie ist immer ihre Relevanz. Die wird ermittelt durch die VERGLEICHENDE Ermittlung über die Probanden. Eine Studie mit
Sub-PISA-Dropouts hat eine andere Relevanz als eine Studie mit 70jährigen Slumbewohnern in
Daressalam oder eine mit den Physikern des
Cern.
Damit ist auch klar, warum China auf Platz zwei steht.
.
