[*quote*]
Can’t remember if someone covered this. Got it from another list I’m on . . .
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https://arstechnica.com/science/2020/01/goops-netflix-series-its-so-much-worse-than-i-expected-and-i-cant-unsee-it/
“So, how do you successfully sell that steaming pile of goop? In its latest post, the Goop team wanders through all the steps. I've brought them out and reordered them here for a more coherent interpretation.”
Step 1. Assure the customer that you are there for them and can care for them—especially when no one else is or can, including the heartless, mainstream medical community.
2. Explain that you just have more answers than those stuffy evidence-based doctors because you look at things from a fresh, holistic perspective.
3. Gently caution that you might not have all the answers—because, duh!, nobody does. So, it’s understandable that not all of your remedies will work.
4. But stress that you are the real deal. You have degrees, badges, and an open mind.
5. And you are definitely not crazy at all!!!
6. At this point, note that you are the victim of Meany McCriticFaces, who don’t know what they’re talking about and are just trying to sell stuff and promote their own brands, unlike you, who have the customers’ backs (see step 1).
7. Twist the facts to suggest that any critics of you are actually critics of the customer. You’re in this together!
8. End by turning the table on those who dare to criticize evidence-free, nonsensical health remedies that may be dangerous. Declare that it is those critics that are in fact dangerous, not you, who are open and compassionate.
https://arstechnica.com/science/2017/07/defense-of-gwyneth-paltrows-goop-offers-case-study-on-how-to-sell-snake-oil/
see also
https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/
[*/quote*]
