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Distributors are normally
recruited into Amway
by friends, relatives, church members or co-workers.
Essentially, someone they know, like and trust brings
them in. There is always initial skepticism by those
seeing the Amway sales and marketing plan. This is offset
by the trust placed in the individual who brought them
to the meeting. Prospects are shown a wide range of
“Lifestyle Videos”
and shown a Profiles
of Success hard bound, full color, glossy books
at the recruitment meetings. The videos and Profiles
of Success books depict literally hundreds of
couples who, prospects are told, have developed net
incomes ranging from $250,000 to over a million dollars
annually in Amway.
If it were one or two people, it would not be believable.
There are literally hundreds
of singles and couples portrayed in books, audio tapes
and videos that have created significant
wealth from their Amway
businesses. These now wealthy distributors represent
a wide variety of former occupations. Before coming
into Amway, some were
teachers, physicians, police officers, attorneys, financial
planners, farmers, housewives and college students.
New distributors would come to meet and know these wealthy
Amway “Diamonds”
(a term for high level distributors) personally from
attending monthly seminars.
As a former Federal Auditor I was skeptical but was
surrounded by evidence of success. Our upline Double
Diamonds, Fred and Linda Harteis, lived in a
mansion and had multiple homes, a private island and
a several thousand-acre ranch out West. They at one
time or another owned a $300,000 Prevost coach, a Lamborghini
Diablo, a Ferrari, a limousine, and a small fleet of
other luxury cars. They had a maid and personal driver.
Fred and Linda often wore well over $100,000 in jewelry.
They praised God for the Amway
business and the success it has given them and often
led worship services at weekend long seminars. Fred
would show the Amway
sales and marketing plan at recruitment meetings and
conclude by saying, “
I am not saying this business made me a millionaire…
it didn’t… it made me a multi-millionaire.”
We were able to work with this “Diamond” couple
personally and felt very fortunate to have their assistance.
Prospects are advised at recruitment meetings (around
the world) that many, many
people have created this level of wealth and
the recruitment materials shown to them seems to support
it. There are a large number of couples, from every
walk of life, that are now wealthy Amway
Diamonds. There are countless examples of them
standing by their 10,000 sq. ft. homes, with their yachts,
vacation homes, private jets and luxury automobiles.
Prospects are advised that they too can develop any
level of income they desire from Amway
as long as they follow the “proven system”
of the wealthy people who have gone before them.
Prospects are told they can add $2,000
- $3,000 a month to their net income in the next 3-6
months and well over $100,000 a year in 2-5 years
if they work hard and simply follow the advice of those
who have already done so. New distributors are advised
that there is a very
specific system for building their Amway businesses
that they must not deviate from if they want to succeed.
They are told to immediately “plug into” the
educational system of books, tapes and seminars to learn
from those who have become very successful in creating
large, profitable Amway businesses.
“We can’t all be
lying to you. You know…I mean this thing works.”
- Executive Diamond
M. J. Michael
The system or “pattern of success” in Amway
is very specific. Prospects and new distributors are
relieved to hear there is no
selling required. All they have to do is shift
all of their shopping from the local grocery store (non-perishables),
K-Mart and Wal-Mart to “their own business”
and be 100% loyal to it. Here is the document
teaching distributors not to SELL, but to BUY products
from their own business:
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Click On PDF Icon To Download Proof That Amway
Kingpins Teach Self-Consumption Rather Than Selling
(Illegal Pyramid!)
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No Selling?
“Some people that are
brand new, they come...They say...Who sells? Somebody
sells…I always like to say to them…."When
you find that person let me know.”
- Amway Crown Jody
Victor
They will then recruit others to do the same and eventually
build a business, without conventional overhead, that
can do literally millions a year. Amway
is doing approximately $4
billion a year globally so this seems plausible.
The phrase, “$4 billion
a year of anything WORKS” is often heard.
The billions in annual sales and the hundreds of wealthy
distributor success stories from all walks of life have
been convincing enough to bring in well over ten
million distributors over time.
As they are brought in, distributors are advised they
need to buy products from themselves and teach others
to do the same. Because some of the products are priced
so high, it becomes difficult if not impossible to retail
them to non-distributors. Distributors are indoctrinated
to turn over their whole household shopping to Amway
or Amway marketed
products and purchase with 100%
loyalty from “their own business.”
They soon begin to hyper-consume products to keep their
monthly volume at a level where they will get at least
a 3% “bonus” back. This hyper-consumption
can run as much as $200-$400
a month in consumer products alone. Because selling
products to customers is replaced by personal consumption,
nearly 100% of the
focus and efforts distributors have is in recruitment,
as it is only in recruiting others can they generate
the incomes and lifestyle they are presented with.
As a distributor, your income is entirely
predicated upon personal consumption and your ability
to recruit others and teach them to do the same per
the “system.”
Most distributors are reasonable people who do not believe
they will become incredibly wealthy in the Amway
business. They feel that to add
$2,000 or more as a supplemental, residual income
may provide more security for retirement and allow them
the luxury of becoming free from the stresses of debt
and financial pressure. We relied completely on the
representations above and recruited a fast growing organization
of people who represented a wide variety of trades.
Our friends and distributors were laborers, police officers,
steel workers, housewives, salesman, financial planners,
general physicians, surgeons, CPA’s, pastors, managers,
attorneys and college students. To many, the real draw
was to be involved in a business where you succeeded
(seemingly) only by helping others do the same. It looked
like as true win/win scenario.
The “system” or pattern for success that created
so many millionaires is described as an educational
process of books, tapes, videos and seminars that you
would need to participate in beginning your first week
in the business. Members of our upline (those above
you in the line of sponsorship) would often be heard
saying that there was
“100% success rate in the system and zero percent
success outside of it.” It was described
as a franchise system without the high costs of buildings
and employees. Distributors simply needed to purchase
2 tapes a week, a book a month and attend all seminars
they qualified for to learn from those who are where
they wanted to be in business. The tapes cost over $11.00
a week and some of the full weekend seminars could run
into $400. This system was all described as essential
by virtually every
Diamond level distributor who “had made it.”
Any distributor that did not buy in to the system was
derided as stupid for not wanting to learn from millionaires.
Distributors are specifically advised that the system
of educational books, tapes and seminars is operated
at a break even level and even at a small loss
at times by the Diamonds as a support system to aide
in building profitable Amway
businesses.
There seemed to be an overwhelming number of young Diamonds
who had created incredible lifestyles and many claimed
to have retired in their late twenties or early thirties
from their Amway businesses.
In this frantic paced time, the desire to have more
time with family was also a key motivating factor. This
is described around the world as a 2-5 year financial
plan to economic freedom, for those willing to work
hard and follow the advice of millionaires. This
interested most but may not have swayed everyone’s
skeptical nature.
If prospects or distributors had at that point any question
as to the legitimacy of the venture, it would soon be
forgotten. National and religious leaders were brought
in who had character and credibility that was unquestioned...
(All quotes are from the text of Merchants
of Deception book.)
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